Kunde oder KonsumentVeröffentlicht: Mai 19, 2008
The long silence — the industrial interruption of the human conversation — is coming to an end. On the Internet, markets are getting more connected and more powerfully vocal every day. These markets want to talk, just as they did for the thousands of years that passed before market became a verb with us as its object.
The Cluetrain Manifesto, Chapter 4, Networked Markets
So the customers who once looked you in the eye while hefting your wares in the market were transformed into consumers.
Das gesamte Buch online unter Cluetrain Manifesto